On 2026年8月5日, China Medicine Technology (Hebei) Co., Ltd. (hereinafter referred to as "China Medicine") and CMG Beijing Huihuang Animation Company (hereinafter referred to as "Huihuang Animation") officially signed a strategic cooperation agreement to establish an in-depth brand partnership.
Leveraging the authoritative media platforms of CMG and Huihuang Animation's exclusive classic IP resources, the two parties will commercialize the "Journey to the West" IP within the traditional Chinese medicine food and health wellness sector, pioneering a new cross-industry fusion model of "National Classic Cultural IP + Eastern Traditional Wellness."
A Powerful Alliance: A National Classic IP Meets Chinese Wellness Wisdom
The animated adaptation of "Journey to the West" produced by Huihuang Animation is a national classic that spans generations, marking a milestone in China's domestic animation industry. With deep public recognition and powerful cultural reach, it has become a household name.
Zhongguo Medicine has consistently adhered to its core R&D philosophy: "Medicine and food share the same origin, scientific formulation, and natural nourishment." Grounded in traditional Chinese medicine wellness theory and integrated with modern biotechnology, the company focuses on the growing market for deep sleep solutions and holistic mind-body balance.
Through this partnership, Huihuang Animation grants full commercial access to all "Journey to the West" assets—including characters, storylines, and cultural elements. Zhongguo Medicine will deeply integrate the "Journey to the West" IP into product development and brand promotion, bringing time-honored Chinese medicine culture to the masses through youthful, homegrown animation aesthetics and driving innovative breakthroughs in traditional wellness practices.Deep Empowerment: Upholding National Sleep Health with the Spirit of Journey to the West
Per the strategic partnership agreement, Huihuang Animation provides comprehensive IP co-branding and commercial support services for Zhongguo Medicine. Both parties deeply explore the spiritual core of "Self-Cultivation, Perseverance, and Protection" embedded in *Journey to the West*, which aligns closely with Zhongguo Medicine's mission—"To establish a purpose for the people, to safeguard health through Zhongguo"—and its brand positioning focused on sleep wellness.
Moving forward, Huihuang Animation will infuse Zhongguo Medicine's health and wellness products with unique cultural depth by leveraging the distinctive traits of classic characters such as Sun Wukong and Tang Seng. Through accessible, youth-oriented communication formats, we will educate consumers on scientific sleep knowledge and Traditional Chinese Medicine dietary principles, adding cultural warmth to traditional tonic products and creating new scenarios for healthy consumption.Strategic Partnership: Integrating Culture and Industry to Advance China's Healthy Nation Initiative
A representative from Zhongguo Medicine stated that "Journey to the West" is more than just a well-known myth; its Eastern philosophy of inner cultivation and perseverance aligns perfectly with the brand's commitment to sleep care and maintaining physical and mental balance. By partnering with CCTV's Huihuang Animation and securing commercial rights to this national-level "Journey to the West" IP, the company has received dual recognition for its brand strength and cultural values. Moving forward, Zhongguo Medicine will leverage this classic IP to revitalize traditional wellness culture in today's health market.
Representatives from Huihuang Animation noted that this cross-industry collaboration exemplifies how a national cultural IP can empower the real economy and advance China's "Healthy Nation" strategy. Leveraging their professional creative operations capabilities, they aim to help Zhongguo Medicine tell compelling stories about local health brands, simultaneously elevating both cultural impact and industrial growth.
This strategic partnership marks a significant integration of traditional cultural industries with the modern health sector. Going forward, both parties will expand their collaborative scope to build a national wellness brand that combines technology, culture, and human warmth—upholding the spirit of "Journey to the West" to safeguard peaceful nights for every Chinese citizen.
